ABOUT US
What’s With The Wittery Thing?
Here at The Wittery we hunt down witty writers of mirth and magic who take ideas and infuse them with the balsamic vinegar and chilli sauce of wit, irony, satire and plain old funny.
Our mission in life is to infect the dry old business of selling with the bright, fresh condiments of lightness and zing. Wit SELLS. Wit attracts customers, who attract other customers. Wit goes viral. Wit grabs conversion rates, swings them round its head and flings them skywards.
That is why The Wittery exists: to use the full capabilities of Wit to help you increase your appeal, sales, conversion rates, visibility, web presence and repeat business with a good dose of marketing humor in platefuls of witty content. The Wittery is here to help you shine brighter in the grey and sunless corporate lands. The witty writers are standing by with their scrubbing brushes and buckets of Wit.
Fear not. We're not frivolous fools. We take your Funny Business very seriously.
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Wittersham Patrick O'Brien (aka Witto). A man of indeterminate age. A globetrotter freshened by paddling in the oceans of the world. Packed to the eyeballs with ideas. He comes from North County Dublin on the island of Ireland but, according to folklore, which he denies, he was conceived in Wittersham, England.
After overhearing some sharp and witty comebacks on a jam-packed bus, en route to a User Experience conference, Witto wondered why web business wasn't just a bit wittier. His immense brain surged with thought.
Back home he locked himself in a room, drawing charts and creating spreadsheets for plans to entice businesses into using dollops of Wit in fresh content to attract customers like seals to salmon. Plans for businesses who need customers to visit their web pages and stay there, reading witty, engaging content. Plans to entice them back again, bringing all their friends and neighbors.
And so The Wittery emerged like Venus on a half crab shell with extra fries.
The Wittery Residents (The Team)

The Housekeepers
There's Witto of course (The Boss). He's the one who pulled the whole thing together.
There's Michael Donlan, The Humor Resources Director. On wet Wednesdays he locks himself in the shed to build his space rocket and wear his astronaut helmet, this despite his background in international risk management, but he won't listen to reason. He believes it is a waste of a perfectly good audience for them to die laughing and is currently applying his risk management skills to the top-secret development of a comedy revival kit.
There's Jane Farnon, Witto's P.A. Her background is in language and law but that doesn't stop her stealing the chocolate chip cookies. She admires the work of Flann O'Brien and strongly suspects Witto and he are related. She loves reading maps upside down. She did try a sat nav once but missed the utter thrill of getting completely lost. She is a fervent upholder of the rights of the left-handed.
The Tech Heads
The wondrous wizards at Denobi help us out. They are Jupiter-sized brains disguised as tech heads who do simply extraordinary things with code and wiring and server platforms, without which The Wittery would be a few scraps of screwed up paper on the floor.
The Witty Writers
We handpick the Witty Writers. Some have years of freelance experience and some are newer to the game. The Witty Writers are the pulse of the beating heart that is The Wittery. We keep an eye out for writers who can carve Wit out of the raw granite of life and business. We urge those freelance writers for whom Wit is the stuff of life to put down their chisels and consider joining us in our quest to wittify business content.
Investorly Inquiries
The Wittery has been funded by Witto using spare change found down the back of the couch, a pile of used notes kept in a suitcase under his bed and a leg up from The Enterprise Board. If you are an investorly individual who could bring your wisdom and loose change to The Wittery, Witto's door is ajar and he would love you to drop by for a cup of tea and a chat.
This page was tweaked and twiddled by a Wittery Writery (Suzanne Bosworth aka The Media Weasel)
To sniff out our contact details, try here
A Few Words of Thanks: A ginormous thank you to the Denobi lads for the virtual architecture and top class consultancy. Thumbs up to Fingal County Enterprise Board for the grant approval, Seed Capital Scheme certification, all the supports provided and for taking us seriously. To Jim Kerrigan, mentor extraordinaire, who helped to keep us on track. To Guinness Enterprise Centre for not laughing at the Business Plan. To the nameless others we strong-armed into assisting, thank you for your kindness. To that special group of freelance writers in possession of the wit gene who have placed their trust in us and have helped to get The Wittery started. Witto, who always gets the last word, would like to thank his special friends C&G.
Brought to you by The Wittery®, The Witty Writer Marketplace (Where Wit is IT)
A Startup An Upstart Company where staff sometimes run around the office to look like a crowd